Organic Search/ SEO Process
Our Approach
The customer journey from our initial conversation to full steam ahead
Our Company’s Proven Process
Discover our customer journey from initial conversation to full steam ahead
LEARNING ABOUT YOUR BUSINESS
The key starting point to any successful PPC & SEO campaign is planning and preparation. The more we know about your business, the better work we’ll be able to perform.
On our discovery call, we will:
- Learn about your business.
- Listen to you to understand exactly what you want to
achieve from the campaign. - Understand what keywords you want to be seen
for on Google. - Analyze the websites of your competitors whilst sharing
our screen with you to show you exactly what
they have done to get to where they are now. - Determine how long it will take to achieve your
desired results and the investment required
to get you there.
KEYWORD RESEARCH
To understand the current paid ads and SEO situation in your industry, our in-house keyword research team performs an in-depth research and analysis process for your specific campaign.
We look for the “low-hanging fruit” keyword ideas that other competitors may have missed, and we’ll also analyze the top-ranking websites to see what keywords they’re actively targeting. We’ll deeply analyze Google’s ad stats and take a look at what the data is telling us.
Then, we’ll select the keywords we suggest you target, based on our expertise and your business objectives.
SEO PROPOSAL VIDEO CALL
Once we’ve finalized the best keywords to target for your organic and paid campaigns, we’ll jump on a video proposal call to go over our findings. Here, we’ll tell you exactly how we’re going to get your business onto the first page of Google.
During this call, we will:
- Review our approach to a successful SEO campaign.
- Discuss our paid ad strategy and how we suggest you optimize your ad budget.
- Present our keyword research findings to you, outlining the best approach for a strategy moving forward.
- Outline how our monthly and quarterly reporting process works, plus a live demo of our dashboard tool so you can monitor your campaign 24/7.
- Break down our suggestions for your budget, and the results we can generate.
- Run over our full terms of service.
WELCOME EMAIL
Ready to go?
Look out for your Welcome Email from our Founder, Akash Nain. This email will contain:
- A link to schedule a time and date to jump onto the official onboarding call to go over the strategy for the next quarter.
- A link to complete the direct debit mandate to allow for a seamless billing process.
The email will also contain the onboarding form to be completed prior to us starting the campaign. This form includes:
- The best email addresses for us to send our monthly reports to.
- Your website login details for us to make changes to your site.
ONBOARDING CALL
Get ready for a call with all of the team as we’re going to run through the custom paid traffic and SEO strategy for your business.
This call is important as it:
- Gives you complete clarity on what will be happening before the start of each campaign.
- Ensures we are all in agreement that our holistic strategy compliments your goals.
- Allows you to oversee each campaign comfortably and understand exactly what we’re doing behind the scenes to get you results.
- Gives us another chance to show you how our 24/7 dashboard works, so you can monitor the progress of the campaign at any given time.
Website Audit & Optimisations
It’s kick off time! The first thing we will do is run a comprehensive manual SEO audit on your site.
This is essential to ensure we’re not building your digital real estate on a weak foundation. Audit completed, it’s time to fix all of the problems we identified.
These optimisations may include:
- Optimising title tags, URLs, meta descriptions and content across all relevant pages of the website.
- Creating any new pages.
- Optimising existing content.
- Removing redundant pages.
- Consolidating multiple existing pages that may work better together.
- Optimising internal links to boost the relevance of your target pages.
- Performing any other optimisation work necessary, including page/website speed, optimisation, optimising core web vitals, and so on.
Onwards - Blog Creation and Link Building
The groundwork has been done, and just this first step will likely have had a huge positive effect across the entire site. Now, the work begins to increase the authority of your site. We do this in two ways; through improving and increasing the relevancy of the content, plus by developing an organic back-linking strategy.
Month in month out, our content and link building team will consistently:
- Research relevant keywords that we can target on your blog, analyse the content your competitors have written on the same subjects and create content for each keyword that Google deems more useful for the search user. Then, we’ll format the content with the correct layout and relevant images and add them to your website each and every month.
- Build relevant links to your website by carrying out organic outreach to other websites that we deem to be of high quality and relevant to either the industry or geographical area you are targeting. These are trusted and relevant third parties that link to your website and improve your site’s authority.
We’re Ready.
Are You?
Book a discovery call with our team now. Let us show you how we can optimise your online presence to deliver increased organic traffic and incredible sales results.